Our Team

CEO & FOUNDER
Jay Liddell
Jay’s prior career tour-of-duty includes work as a mechanical engineer and project manager in the alternative-energy space, structuring, and management roles in fixed-income derivatives, and as a founding member and Chairman of Giving Opportunities To Others, a youth-focused arts non-profit. To inspire his work at True Advance, Jay is a Research Affiliate in the Social Computing group at the MIT Media Lab, races bicycles, and plays with LEGO™. Born and raised in Pickering, Ontario, Jay received his B.Sc. in Aerospace Engineering from Princeton University.

SR. THINKING PARTNER & DIRECTOR OF DEVELOPMENT
Simon Carcagno
Simon is a recovering athlete, and rowing coach applying the skills learned coaching elite athletes to work with corporate leaders in tech, finance, and consumer products. Simon is passionate about developing talent and using systems thinking to complex problems here at True Advance. He is a world champion, a two-time Olympic team member, and a silver medalist at the Pan-Am games. He's built big buildings, coached great athletes, run large events, and worked in venture-backed startups. Simon is always looking to grow, solve interesting problems, and do some good. Simon has an AB in Public Policy from Princeton University and a Master's in Sports Administration from UNC-Chapel Hill. He lives in Hillsborough, NC, with his wife, Megan Cooke Carcagno, and their three sons and two dogs.

SR. DIRECTOR, OPERATIONS
Jonathan Fass
Jonathan is Sr. director, operations at True Advance. Through his experience, Jonathan brings his expertise in interpersonal and cross-cultural relations, operations management and planning. Jonathan holds a Bachelor of Arts degree in government from the Interdisciplinary Center, Herzliya.
